Turning One-Time Buyers Into Lifelong Customers
How we built a high-converting retention system to increase repeat sales and maximize customer engagement.
The Story
Pavise had no problem getting customers in the door, but keeping them? That was a different story. They had a strong brand, great demand, and solid first-time sales—but customers weren’t coming back. They knew retention was the missing piece, so they partnered with us to fix it.
We built a retention strategy that nurtured customers beyond their first order, optimized their email and SMS flows, and segmented their audience for more personalized engagement. The results? 237% growth in retention revenue and a 2.8X increase in repeat purchases.
The challenge
Ultra Core had strong front-end sales, but they lacked a system for turning first-time buyers into loyal customers and the people who were interested in their products to purchase for their first time. Their email and SMS strategy was fragmented, with no segmentation or automation, leading to poor engagement and abandoned sales opportunities.
- Their email and SMS marketing was disorganized and underperforming.
- Lack of segmentation meant they were sending generic messages to everyone, like the new buyers will get the other promotions and asking for more discount on their purchase.
- Abandoned cart and post-purchase flows weren’t converting well.
- Recent new customers didn’t get any messages form the brand that they just purchased, when it was the best time to connect to them and build a strong relationship. ( not to offer them a new product right after their purchase)
Our Approach
To fix this, we built a full retention funnel designed to keep customers engaged after their first purchase. We focused on personalization, automation, and segmentation to increase long-term customer value.
- Built a retention-optimized funnel – Every customer received the right emails & SMS at the right time.
- Optimized flows for more personalization – Emails & texts were tailored based on purchase/intrest behavior.
- Introduced VIP segmentation & SMS follow-ups – Engaged customers were nurtured, while lapsed ones were reactivated.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
By creating a seamless post-purchase experience and engaging customers at key touchpoints, we saw significant improvements in retention and revenue.
- 237% Increase in Retention Revenue
- 41% Higher Repeat Purchase Rates
- 2.8X More Engagement on Email & SMS
- 74% Increase in Returning Customers
- 53% Growth in Subscription Sales
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
