Turning Cart Abandoners Into Repeat Buyers
How we restructured their email & SMS strategy to drive customer retention and increase revenue.
The Story
BOBA Ice Cream had a loyal fanbase, strong branding, and great products—but their retention strategy wasn’t keeping customers engaged after their first purchase. They partnered with us to revamp their email & SMS strategy, leading to a 198% increase in retention-driven revenue in just 6 months.
The challenge
BOBA Ice Cream had strong brand recognition, but they were losing customers after their first order. Their email & SMS system lacked automation, and they weren’t capitalizing on upsells or abandoned cart recovery.
- High cart abandonment rates were costing them sales.
- Customers weren’t returning despite strong brand recognition.
- No post-purchase strategy to drive upsells and repeat sales.
Our Approach
We set up a structured retention funnel to increase customer engagement and maximize revenue from past buyers.
- Built a full email & SMS retention system – We automated post-purchase and re-engagement flows.
- Optimized abandoned cart emails – We refined messaging to bring back lost customers, buy addressing their fears and objections, and giving the proof of it’s working.
- Created a post-purchase upsell strategy – We increased AOV by nudging customers toward repeat buys.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
By restructuring their retention funnel and optimizing abandoned cart recovery, BOBA Ice Cream saw a massive increase in retention revenue and repeat purchases.
- 198% Growth in Email & SMS Sales in 6 Months
- 31% Boost in Customer Retention
- 45% More Conversions from Abandoned Cart Emails
- 29% Growth in Subscription Signups
- 52% Higher Click-Through Rates from Promotional Emails
- 3.1X More Customer Re-Engagement from SMS
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
