Full Circle Brewing

Full Circle Brewing – Doubling Retention Revenue in Just 6 Months

How we helped Full Circle Brewing maximize their email & SMS revenue with a full retention strategy.

The Story

Full Circle Brewing had a strong customer base, but their email & SMS wasn’t fully optimized for retention. They needed better segmentation, more personalized messaging, and a structured approach to customer engagement.

By implementing A/B testing, targeted campaigns, and retention-focused funnels, we helped them double their email & SMS revenue in just 6 months.

The Challenges

Full Circle Brewing had an engaged audience but wasn’t capitalizing on their customer data. They weren’t using personalized offers to drive more sales, and they had no clear strategy for bringing back past customers.

Underutilized email & SMS strategy – Not leveraging automation effectively.

Lack of segmentation – Customers were receiving generic messages.

High churn rate for one-time buyers – No structured retention journey.

Our Approach

We optimized their entire email & SMS system to drive higher engagement and repeat sales.

  • Implemented A/B testing – Optimized messaging, offers, and timing for better conversions.
  • Launched targeted campaigns – Personalized content based on customer preferences.
  • Created advanced retention funnels – Lifecycle-based automation for long-term engagement.

The Results

Full Circle Brewing transformed its email & SMS marketing into a highly profitable retention channel.

2X Growth in Email & SMS Revenue in 6 Months
 31% More Repeat Purchases from Engaged Customers
 3.1X Higher Customer Engagement on Promotional Offers
 27% Higher Open Rates on Promotional Emails
 42% More Revenue from Subscription & VIP Programs
 3.5X Increase in SMS Engagement & Conversions