Revenue Driven for Our Clients
$ 37,120,864
Satisfied customers
+40
Infinite Age
Infinite Age case study
How Infinite Age generated $2.1M through Klaviyo
A complete email, SMS, segmentation and lifecycle rebuild that turned disconnected communication into a revenue-generating retention engine.
EMAILSMSRETENTIONKLAVIYO
This was not an email redesign.
It was a retention rebuild.
$2.116M
Klaviyo-attributed revenue in 2024
+193.11%
Versus the previous period displayed
$809K
Revenue attributed to automated flows
79.65%
Q4 returning-customer rate
Compared with 29.44% in Q3
Infinite Age already had the mission, products and demand.
What it did not have was a backend system capable of turning enough first-time buyers into educated, loyal and repeat customers. Kaysun began working with Infinite Age in May 2023 and rebuilt the journey around customer context, founder voice, product education and lifecycle behavior.
Acquisition was doing too much of the work
Customers entered the business through ads and the website, but the retention experience became disconnected after the click – and especially after the first order.
Click-through rates were down
Deliverability and inbox placement were poor
No meaningful RFM segmentation
No consistent customer voice
Limited product education
John’s founder story was underused
No product-specific recovery journeys
No complete post-purchase system
Campaigns, flows and SMS were disconnected
Subscription retention was underdeveloped
Customer expectations were unclear
CLTV limited acquisition flexibility
The issue was not email volume. It was relevance.
Different customer states were receiving communication without enough context about value, timing, product or relationship.
A retention system built around customer context
Four RFM flows were created from the ground up, supported by three product-specific recovery journeys and a stronger subscription system.
High Risk
Reconnect valuable customers before they disappear.
Champions
Recognize and retain the brand’s highest-value customers.
Recent Buyers
Educate new customers before pushing another promotion.
Loyal Customers
Reinforce the relationship and introduce the right next product.
3Product-specific recovery flows
1Connected post-purchase journey
1Subscription recovery system
The emails finally sounded like Infinite Age
Kaysun turned product education, customer expectations, social proof and John’s founder voice into commercial retention tools.
Recovery + urgency
Founder voice
Loyalty + proof
Explain how to use the product and what consistency requires
Set clearer timelines and expectations
Use real customer experiences to reduce uncertainty
Connect John’s mission to the customer’s health journey
Make the next action clear without making every email feel generic
Not isolated emails. A connected retention system.
Kaysun connected strategy, creative, automation, deliverability and reporting so every channel could support the next customer decision.
Email strategy
Campaign calendar
Copywriting
Email design
Automated flows
RFM segmentation
SMS
Deliverability
A/B testing
Reporting
Offer strategy
Loyalty + subscription
The connected journey
ADS → WEBSITE → FIRST ORDER → EMAIL + SMS → REPEAT ORDER
The retention system continued the promise made by acquisition instead of starting a different conversation after checkout.
$2.116M in Klaviyo-attributed revenue
+193%
Versus the displayed previous period
$1.307M
Attributed to campaigns
62% of attributed revenue
$809K
Attributed to flows
38% of attributed revenue
Source: Infinite Age Klaviyo dashboard, Jan 1-Dec 31, 2024.
The flows were producing revenue automatically.
They responded to customer behavior instead of waiting for another manual promotion.
$742K attributed in one quarter
$3.67M
Total store revenue
+85% vs previous period
$742K
Klaviyo-attributed
+79% vs previous period
20.23%
Share of total revenue
$73.6K
Attributed to SMS
Source: Infinite Age Klaviyo business performance summary, Jul 1-Sep 30, 2024.
Email contributed $668,484.40. Campaigns contributed $452,354.61. Flows contributed $289,692.84.
More customers came back – and one cohort more than doubled
79.65%
Q4 returning-customer rate
29.44% in Q3; +171% displayed
210.7%
January 2024 cohort sales per customer
At month 12 versus a 100% first-order baseline
Why this matters for acquisition
When customers become more valuable after the first purchase, the brand has more room to acquire them. That was the commercial purpose of the retention rebuild: improve the backend economics supporting front-end growth.
The customer journey stopped ending at checkout
Shopify customer cohort analysis. Displayed cohorts: $4.31M first-order sales and $4.68M cumulative total sales.
1
Segmentation
Customer behavior determined the message.
2
Education
Clear expectations supported consistency and trust.
3
Connection
Ads, website, email, SMS and retention told one story.
Find the retention leak before buying more traffic
Request a Kaysun Retention Opportunity Review.
Attribution note: Revenue figures come from the supplied Shopify and Klaviyo dashboards and should be interpreted according to the account’s configured attribution settings. Total store revenue is business context and is not represented as revenue generated exclusively by Kaysun.
