Infinite Age
Infinite Age case study
How Infinite Age generated $2.1M through Klaviyo
A complete email, SMS, segmentation and lifecycle rebuild that turned disconnected communication into a revenue-generating retention engine.
A mission-led wellness brand needed a retention system worthy of its acquisition engine
Infinite Age had strong products, a clear health mission and meaningful customer demand. The commercial gap appeared after acquisition: the lifecycle experience was not yet doing enough to educate, reassure and bring customers back.
The brand
Infinite Age serves customers seeking better health through products including Sea Moss Advanced, Infinite Relief and BP Lifeline. Because supplement outcomes depend on product fit, expectations and consistency, education had to become part of the retention strategy.
The economic constraint
Paid acquisition and the website could create a first order, but weak lifecycle support limited repeat purchases and customer lifetime value. That left the front-end marketing team with less flexibility around customer acquisition cost.
From disconnected communication to a measurable retention engine
Before Kaysun
The retention foundation was fragmented
Click-through rates were down, deliverability and inbox placement were poor, segmentation was limited, customer education lacked structure and there was no complete post-purchase system.
May 2023
Kaysun began rebuilding the customer journey
The engagement started with strategy, segmentation, message architecture and a clearer view of what customers needed before and after each purchase.
System build
Campaigns, flows, SMS and subscriptions became connected
RFM journeys, product-specific recovery flows, post-purchase education, subscription support and customer-voice standards were built into one lifecycle system.
2024 evidence
The rebuilt system produced measurable platform-attributed results
Klaviyo reported $2.116M in attributed revenue for 2024, while Shopify reporting showed stronger returning-customer and cohort-value signals.
This was not an email redesign.
It was a retention rebuild.
Klaviyo-attributed revenue in 2024
Versus the previous period displayed
Revenue attributed to automated flows
Q4 returning-customer rate
Compared with 29.44% in Q3
Infinite Age already had the mission, products and demand.
What it did not have was a backend system capable of turning enough first-time buyers into educated, loyal and repeat customers. Kaysun began working with Infinite Age in May 2023 and rebuilt the journey around customer context, founder voice, product education and lifecycle behavior.
Acquisition was doing too much of the work
Customers entered the business through ads and the website, but the retention experience became disconnected after the click – and especially after the first order.
The issue was not email volume. It was relevance.
Different customer states were receiving communication without enough context about value, timing, product or relationship.
A retention system built around customer context
Four RFM flows were created from the ground up, supported by three product-specific recovery journeys and a stronger subscription system.
High Risk
Reconnect valuable customers before they disappear.
Champions
Recognize and retain the brand’s highest-value customers.
Recent Buyers
Educate new customers before pushing another promotion.
Loyal Customers
Reinforce the relationship and introduce the right next product.
Seven changes made the system more relevant to each customer
RFM segmentation
Customer recency, frequency and value shaped who received each message and when.
Product-specific journeys
Three recovery flows addressed the context and decision barriers attached to individual products.
Customer voice persona
Copy standards gave campaigns and automations a recognizable voice grounded in the customer’s language and concerns.
Education and expectations
Messages explained how to use products, the role of consistency and realistic timelines for evaluating results.
Founder story and proof
John’s mission and real customer experiences built trust without turning every message into a generic promotion.
Subscription intelligence
Subscription journeys created better behavioral signals and more opportunities to resolve concerns before cancellation.
One connected journey
Ads, website, campaigns, flows, SMS and post-purchase communication supported the same customer promise.
The emails finally sounded like Infinite Age
Kaysun turned product education, customer expectations, social proof and John’s founder voice into commercial retention tools.
Better education supported retention before another offer was made
For supplements, unclear expectations can become disappointment, complaints, refund requests or premature churn. Kaysun used lifecycle communication to set a more useful frame for the customer experience.
Before use
Clarify who the product is for, how it should be used and what the customer is committing to.
During use
Reinforce consistency, answer common concerns and establish realistic timelines instead of implying immediate results.
Before the next order
Use customer experiences, founder context and product education to make the next decision feel informed rather than pressured.
The intended effect
Increase the chance of repeat purchase and higher lifetime value while reducing avoidable uncertainty, complaints, refunds and subscription cancellations. The supplied evidence supports the revenue and retention outcomes shown later; it does not provide separate quantified complaint, refund or cancellation-rate reductions.
Not isolated emails. A connected retention system.
Kaysun connected strategy, creative, automation, deliverability and reporting so every channel could support the next customer decision.
Email strategy
Campaign calendar
Copywriting
Email design
Automated flows
RFM segmentation
SMS
Deliverability
A/B testing
Reporting
Offer strategy
Loyalty + subscription
The connected journey
ADS → WEBSITE → FIRST ORDER → EMAIL + SMS → REPEAT ORDER
The retention system continued the promise made by acquisition instead of starting a different conversation after checkout.
Revenue could not scale if the right messages failed to reach the right customers
Kaysun treated deliverability, segmentation and reporting as operating infrastructure, not an isolated technical tasks.
Audience quality
More deliberate segmentation reduced the need to treat the entire database as one audience.
Inbox discipline
Campaign and flow decisions considered engagement, relevance and inbox placement alongside short-term revenue.
Learning system
A/B testing and reporting created a repeatable way to improve offers, creative, messaging and journey performance.
What is qualitative here
The supplied project record confirms that deliverability and inbox placement were problems and that Kaysun managed deliverability. Because no verified before-and-after inbox-placement, bounce-rate or click-through dataset is displayed in this case study, those improvements are not assigned a fabricated percentage.
Subscription communication became a source of customer context
Subscription flows were designed to do more than send billing notices. They helped surface subscriber behavior, address failed payments and create more opportunities to resolve concerns before cancellation.
Better subscriber data
Journey behavior created clearer signals about subscriber status, risk and engagement.
Failed-payment recovery
Dedicated recovery communication helped customers resolve payment issues without relying on manual support.
Cancellation prevention
Proactive education and support gave the brand more chances to solve uncertainty before a subscriber left.
$2.116M in Klaviyo-attributed revenue
Versus the displayed previous period
Attributed to campaigns
62% of attributed revenue
Attributed to flows
38% of attributed revenue
Source: Infinite Age Klaviyo dashboard, Jan 1-Dec 31, 2024.
The flows were producing revenue automatically.
They responded to customer behavior instead of waiting for another manual promotion.
$742K attributed in one quarter
Total store revenue
+85% vs previous period
Klaviyo-attributed
+79% vs previous period
Share of total revenue
Attributed to SMS
Source: Infinite Age Klaviyo business performance summary, Jul 1-Sep 30, 2024.
Email contributed $668,484.40. Campaigns contributed $452,354.61. Flows contributed $289,692.84.
More customers came back – and one cohort more than doubled
Q4 returning-customer rate
29.44% in Q3; +171% displayed
January 2024 cohort sales per customer
At month 12 versus a 100% first-order baseline
Why this matters for acquisition
When customers become more valuable after the first purchase, the brand has more room to acquire them. That was the commercial purpose of the retention rebuild: improve the backend economics supporting front-end growth.
The customer journey stopped ending at checkout
Shopify customer cohort analysis. Displayed cohorts: $4.31M first-order sales and $4.68M cumulative total sales.
Segmentation
Customer behavior determined the message.
Education
Clear expectations supported consistency and trust.
Connection
Ads, website, email, SMS and retention told one story.
Find the retention leak before buying more traffic
Request a Kaysun Retention Opportunity Review.
Attribution note: Revenue figures come from the supplied Shopify and Klaviyo dashboards and should be interpreted according to the account’s configured attribution settings. Total store revenue is business context and is not represented as revenue generated exclusively by Kaysun.
What the evidence supports, and what it does not claim
Platform attributed revenue
The $2.116M, $742K, campaign, flow, email and SMS figures come from the supplied Klaviyo dashboards and follow that account’s attribution configuration.
Total store revenue
The $3.67M Q3 store-revenue figure provides business context. It is not represented as revenue created exclusively by Kaysun.
Returning customer comparison
The displayed 79.65% versus 29.44% comparison is Q4 2024 versus Q3 2024. Both periods occurred after the engagement began; it should not be described as a pre-Kaysun baseline.
Cohort value
The 210.7% figure is accumulated sales per customer for the January 2024 cohort at month 12, relative to a 100% first-order baseline.
Qualitative operating changes
Customer voice, education, deliverability, subscription support and channel coordination are documented parts of the work. Separate quantified complaint, refund, cancellation and inbox-placement deltas are not claimed without source data.
Kaysun’s role
Kaysun built and managed the lifecycle system described here. The results reflect that work operating alongside Infinite Age’s products, customers, website, acquisition activity and wider business team.
