Scaling Retention Revenue with Smart Automation
How we helped Backfire Skateboards increase retention revenue by 83% in just 5 months.
The Story
Backfire Skateboards was great at acquiring new customers, but they weren’t maximizing revenue from existing buyers. Their post-purchase strategy was underdeveloped, and they had no lifecycle automation to nurture repeat purchases.
By setting up advanced customer segmentation, lifecycle email automation, and retention-optimized sales funnels, we helped them grow retention revenue by 83% in just 5 months.
The challenge
Backfire had a high volume of first-time buyers, but their existing email strategy wasn’t designed to keep customers engaged long-term. Their emails weren’t personalized, and they weren’t leveraging upsells or cross-sells.
- No lifecycle automation – No structure to guide customers through repeat purchases.
- Limited customer segmentation – Messaging wasn’t tailored to customer behavior.
Missed upsell & cross-sell opportunities – Leaving revenue on the table.
Our Approach
We created a personalized retention system that encouraged repeat purchases and increased customer loyalty.
- Built lifecycle automation – Targeted email flows for post-purchase engagement.
- Segmented customers for better targeting – Personalized content based on purchase behavior.
- Optimized sales funnels for retention – Introduced upsells, cross-sells, and loyalty campaigns.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
Backfire saw major improvements in customer engagement and retention revenue.
- 83% Growth in Retention Revenue in 5 Months
- 29% Higher CLTV from Returning Customers
- 2.9X More Engagement in Post-Purchase Campaigns
- 34% Increase in Click-Through Rates on Email Promotions
- 48% More Revenue from Upsell & Cross-Sell Campaigns
- 2.7X More Engagement in Loyalty & VIP Programs
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
