Creating a Scalable Retention System for Growth
How we helped Boen triple their repeat customers and get new customers with their new stablished flow with a full lifecycle retention strategy.
The Story
Boen was scaling fast, but their customer retention wasn’t keeping up. They needed a structured system to turn one-time buyers into loyal repeat customers and increase their customer life time value so they can increase their ad budget.
With a full retention funnel, lifecycle automation, and personalized offers, we helped them achieve 3X more repeat customers, a 27% increase in customer lifetime value (CLTV) and get 4X more sales and conversion form the flows we setup and promotional campaigns.
The challenge
Boen had a solid first-time purchase rate, but without a customer lifecycle strategy, they were losing customers instead of keeping them engaged.
- No post-purchase retention funnel – Customers had no reason to return.
- No automated customer lifecycle system – No way to track and engage customers long-term.
- Underutilized upsells and cross-sells – Missing opportunities to convert the newly added contacts.
- Generic Segmentation – too many emails for their list, wich did bore them and make them less engaged with their content
Our Approach
We built a complete retention system to nurture customers from the first purchase to repeat loyalty.
- Developed lifecycle automation – Personalized emails & SMS for different customer touchpoints.
- Created a structured retention funnel – Every customer was engaged post-purchase.
- Implemented upsell & cross-sell offers – Maximized revenue from existing customers.
- Advanced segmentation, based on their interest and purchase behavior.
- New flows that overcame the objections for their prospects and newly added contacts. Which help them to convert more people.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
By creating an engaging customer journey, we helped Boen significantly increase retention and long-term revenue.
- 3X More Repeat Customers
- 27% Increase in Customer Lifetime Value (CLTV)
- 39% Growth in Post-Purchase Conversions
- 132% More Email & SMS Generated Revenue
- 3.6X More Sales from Targeted Upsell Offers
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
