Fixing Retention & Email Deliverability for Higher Repeat Sales
How we turned email & SMS into a revenue-driving powerhouse, increasing repeat buyers by 64%.
The Story
Frankly Glasses had a great product, but customers were dropping off after the first purchase. Too many lost sales opportunity for their abandoned flow. Their email & SMS engagement was low, and many emails weren’t even making it to inboxes.
They came to us for a fix. We rebuilt their win-back sequences, improved their email deliverability, and optimized customer segmentation. The result? A 37% increase in retention revenue and a 64% boost in repeat buyers.
The challenge
Frankly Glasses was leaving money on the table because they weren’t re-engaging past buyers effectively. Many of their emails ended up in spam or promotions folders, and they had no structured system for bringing lost customers back.
- Poor email deliverability – Messages weren’t reaching customers.
- High customer drop-off – No strategy to bring buyers back.
- High lost sales rate – Didn’t have the specefic messaging for their abandoned flow,
- Poor Design – email designs were not mobile friendly, and not visually appealing to their customers.
- Weak segmentation – They were sending generic emails to all customers.
Our Approach
We built a structured retention system to re-engage past customers new contacts added to their list and improve email performance.
- Created a win-back sequence – We designed a series of emails to bring customers back.
- Improved email deliverability – We fixed inbox placement issues for higher open rates.
- Segmented customers for better targeting – We personalized messaging based on behavior.
- Created and Optimized new abandoned flows for prevent any lost salesm and drive more conversion
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
With an optimized retention strategy, Frankly Glasses saw stronger engagement, better conversions, and more repeat customers.
- 143% Increase in Email & SMS Revenue
- 64% More Repeat Buyers
- 22% Boost in Email Open Rates
- 19% Increase in Upsell Revenue from Returning Customers
- 31% Higher Click-Through Rates on Promotional Emails
- 2.8X More Engagement with their flows
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
