I Built a Business And It Failed. Here’s What I Learned.
I launched an eCommerce business, thinking I had everything dialed in. A solid product, a clean website, and ads that were pulling in sales. It felt like everything was working—until it wasn’t.
- New customers bought once… then never came back.
- Ad costs kept rising, and I had to spend more just to maintain revenue.
- Every month, I was back at square one, trying to replace lost customers.
I kept tweaking my ads, adjusting offers, trying new creative angles—but nothing changed. I was so focused on bringing in new customers that I completely ignored the goldmine I already had—my existing buyers.
And that mistake? It cost me the business.
The Turning Point
Learning the Power of Retention
After shutting it all down, I had one question: What went wrong?
I started studying brands that were actually profitable not just making sales, but growing sustainably. And the difference was crystal clear:
They weren’t just selling to new customers they were turning first-time buyers into repeat buyers.
That’s when it clicked. Acquisition gets you the first sale. Retention builds the business.
So, I went all in. I learned everything about customer retention, lifecycle marketing, and how to build a system that keeps customers coming back.
And once I figured it out? I started helping other brands avoid the same mistakes I made.
I worked with eCommerce brands that were struggling with retention, burning money on ads, and constantly chasing new customers. And I saw the impact firsthand:
- One brand went from $300K/month to $700K/month—without spending more on ads.
- Another saw email go from 10% to 35% of their total revenue—just by optimizing their flows and campaigns.
- The formula was always the same: Retention isn’t optional. It’s the key to long-term, profitable growth.
That’s why I started Kaysun. Because too many brands are stuck on the acquisition hamster wheel—when the real profit comes from keeping the customers they already have.
Our values
Transparency
No smoke and mirrors here. We believe in being genuine in dealing with all our clients. We’ll say what we’ll do, and then do what we say.
Integrity
We prioritize honesty and integrity, always striving to build relationships rooted in trust. We understand that trust is earned by consistently upholding our uncompromising standards.
Simplicity
We believe that being an expert should not mean sounding complicated. We are straightforward with our approach, always doing our best to simplify what’s seemingly complex.
Performance
Being in the digital marketing space, data is a given. But we aren’t just talking about having access to reports on certain metrics. We ensure each campaign translates into real business growth.
What We Do
We help eCommerce brands:
We help eCommerce brands:
- New customers bought once… then never came back.
- Boost retention rates—without relying on discounts
- Create a system for predictable, scalable revenue
- Turn email into their highest-converting sales channel
We don’t believe in gimmicks or sending more emails just for the sake of it. We build real retention systems that drive consistent growth.
Why Brands Work With Us
Most agencies focus on vanity metrics—open rates, clicks, and impressions. We focus on revenue.
- Retention-First Approach – We help you scale profitably by maximizing what you already have before spending more on ads.
- Data-Driven Execution – Every email we send is backed by analytics, customer insights, and real buying behavior.
- Done-For-You Optimization – We don’t just strategize—we execute, test, and optimize to get the best results.
- Proven Track Record – We’ve helped brands scale from $300K to $700K per month in just a few months.
If we don’t deliver measurable results, you don’t pay. No risks, just growth.
Let’s Scale Your Brand The Smart Way
If you’re tired of chasing new customers every month and want to build a real retention system that drives revenue, let’s talk.
Our Clients
What our happy customers are saying
