Turning One-Time Buyers Into Repeat Customers
How we helped Oomhz Chocolate make retention revenue account for 46% of total sales.
The Story
Oomhz Chocolate had a strong brand and product but struggled with repeat purchases. Many customers would buy once and never return, and they had no structured system to re-engage buyers or recover abandoned carts.
With a full email & SMS retention strategy, an optimized funnel, and better cart abandonment recovery, we helped Oomhz grow retention-attributed revenue to 46% of total sales.
The challenge
Oomhz Chocolate had a loyal audience, but they weren’t maximizing the potential of their existing customers. Their email & SMS flows were generic and lacked personalization, and they weren’t recovering enough lost sales.
- No structured retention strategy – No system to encourage repeat purchases.
- High cart abandonment rate – Too many lost sales due to lack of follow-up.
No automated post-purchase engagement – Customers weren’t nurtured after buying.
Our Approach
We built a full retention system designed to maximize customer lifetime value and repeat orders.
- Implemented an email & SMS retention strategy – Personalized follow-ups to bring customers back.
- Optimized cart abandonment recovery – High-converting sequences to recapture lost sales.
- Set up loyalty-driven campaigns – Incentives and engagement campaigns to boost retention.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
With a structured retention system in place, Oomhz dramatically increased repeat sales and revenue.
- 46% of Total Revenue Now Comes from Retention
- 33% More Repeat Purchases
- 2.2X Higher Cart Recovery Rate
- 27% Growth in SMS List Engagement
- 42% More Revenue from Repeat Customers
- 3.4X Higher Retention Revenue from Loyalty Campaigns
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
