Pavise

Turning One-Time Buyers Into Lifelong Customers

How we built a seamless retention system to drive repeat purchases and maximize customer loyalty.

The Story

Pavise had no problem getting customers in the door, but keeping them? That was a different story. They had a strong brand, great demand, and solid first-time sales—but customers weren’t coming back. They knew retention was the missing piece, so they partnered with us to fix it.

We built a retention strategy that nurtured customers beyond their first order, optimized their email and SMS flows, and segmented their audience for more personalized engagement. The results? 237% growth in retention revenue and a 2.8X increase in repeat purchases.

The Challenges

Pavise was great at acquiring new customers, but their retention was weak. Without a structured email and SMS strategy, customers weren’t being nurtured beyond their first purchase, leading to missed opportunities for repeat sales.

Customers were buying once and never returning.

Their email and SMS marketing lacked structure and personalization.

Engagement rates were low, and revenue was leaving the table.

Our Approach

To fix this, we built a full retention funnel designed to keep customers engaged after their first purchase. We focused on personalization, automation, and segmentation to increase long-term customer value.

  • Built a retention-optimized funnel – Every customer received the right emails & SMS at the right time.
  • Optimized flows for more personalization – Emails & texts were tailored based on purchase/intrest behavior.
  • Introduced VIP segmentation & SMS follow-ups – Engaged customers were nurtured, while lapsed ones were reactivated.

The Results

By creating a seamless post-purchase experience and engaging customers at key touchpoints, we saw significant improvements in retention and revenue.

237% Increase in Retention Revenue
 41% Higher Repeat Purchase Rates
 2.8X More Engagement on Email & SMS
 74% Increase in Returning Customers
53% Growth in Subscription Sales