Glami

Glami – Building a Retention System That Drives Sales

How we turned first-time buyers into loyal customers, increasing retention-driven sales by 103% in 120 days.

The Story

Glami had no issue attracting first-time buyers, but they weren’t coming back. Without a proper retention strategy, they were losing out on a huge chunk of potential revenue.

They partnered with us to fix it. By optimizing their customer journey, personalizing their email & SMS flows, and launching targeted sales campaigns, we helped them increase retention-driven sales by 103% in just 120 days.

The Challenges

Glami had a great product and strong demand, but they struggled with low repeat purchase rates. Their email & SMS marketing was generic and ineffective, failing to bring past buyers back.

Lack of a structured retention funnel – Customers weren’t nurtured post-purchase.

High churn rate – Too many one-time buyers, not enough loyalty.

Ineffective email & SMS engagement – Generic messaging resulted in low open rates.

Our Approach

We built a full retention system designed to keep customers engaged after their first purchase and encourage repeat orders.

  • Mapped out the customer journey – We optimized the post-purchase experience for seamless engagement.
  • Implemented advanced email flows – We tailored messaging to different customer segments.
  • Launched targeted sales campaigns – We used data-driven promotions for smart segmented list to bring customers back, and encourage people to place their first order.

The Results

With a stronger retention strategy, Glami saw major improvements in customer loyalty, engagement, and revenue.

 103% Increase in Retention-Driven Sales in 120 Days
 28% Reduction in Customer Churn
2.5X More Purchases from Returning Customers
 31% Growth in Email Click-Through Rates (CTR)
 47% Increase in Subscriber List Engagement
 3X More Revenue from SMS Campaigns