Scaling Retention With Personalization & Segmentation
How we built a high-converting retention system to increase repeat sales and maximize customer engagement.
The Story
Ultra Core had a great product and strong demand but struggled to maximize retention revenue. They wanted a scalable email & SMS strategy to keep customers and prospects engaged and improve conversion rates. In just 90 days, we helped them grow their retention revenue by 179%.
The challenge
Ultra Core had strong front-end sales, but they lacked a system for turning first-time buyers into loyal customers and the people who were interested in their products to purchase for their first time. Their email and SMS strategy was fragmented, with no segmentation or automation, leading to poor engagement and abandoned sales opportunities.
- Their email and SMS marketing was disorganized and underperforming.
- Lack of segmentation meant they were sending generic messages to everyone, like the new buyers will get the other promotions and asking for more discount on their purchase.
- Abandoned cart and post-purchase flows weren’t converting well.
- Recent new customers didn’t get any messages form the brand that they just purchased, when it was the best time to connect to them and build a strong relationship. ( not to offer them a new product right after their purchase)
Our Approach
We focused on refining their retention funnel, creating a structured system to engage customers and non customers at every stage of their journey.
- Optimized the entire sales funnel – We fixed the gaps in their customer journey.
- Implemented A/B testing – We did it to get the right sending time, best messaging, and best creatives.
- Advanced segmentation – We grouped customers based on behavior, interest, and purchases to improve personalization and engagement.
- Setting up the new abandoned flows for each of the specific type of products, so that we overcome the objections prospects had, and share more info and social proof about the product that they’re interested in.
- Setup a new pop up on their website for capturing new subscribers with the right offer.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The Results
With a fully optimized retention funnel, Ultra Core saw a dramatic increase in revenue, engagement, and conversions.
- 179% Growth in Email & SMS Revenue in 90 Days
- 86% Increase in Repeat Purchases
- 2.4X Higher Email Open Rates
- 21% Increase in Cart Abandonment Recovery Rate
- 38% Growth in SMS List Engagement
- 3X Higher Conversions from Email Campaigns
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
